5th Aug 2025
Tata Tea Premium Collaboration x Kaushalam
Sip the Tradition: Kaushalam's Artistic Touch for Tata Tea Premium
My Heart to Yours: Celebrating India Independence Day Through Art, Culture & Empowerment
A Special Note from Mrinalika Jain Bhardwaj, Founder – Kaushalam
This Independence Day, I feel truly honoured and proud to share something very close to my heart.
Tata Tea Premium has collaborated with Kaushalam to create a limited-edition collection of hand-painted kettles—each one telling a story of India, crafted with love by our artisans, and rooted in our rich cultural heritage.
As someone who has always believed in the power of handmade art and its deep connection to identity and tradition, this collaboration is much more than an art project. It’s a celebration of who we are as a country—and a step toward building a better tomorrow.
7 States. 7 Works of Art. One Purpose.
Together with Tata Tea Premium, we have designed 7 unique kettles, each inspired by the folk art and essence of a different Indian state.
From the intricate Sanjhi art of Uttar Pradesh to the rhythmic Warli patterns of Maharashtra, every kettle is hand-painted by our talented artisans at Kaushalam.
This is our tribute to India’s incredible artistic diversity—transformed into something functional, beautiful, and full of meaning.
100% for Empowering Women
What makes this initiative truly special is its purpose.
100% of the proceeds from this collection will go towards empowering women through the Indian Army’s Skill Development Centers.
As a woman, an artist, and a founder, I couldn’t be prouder. Your support will directly help women gain skills, confidence, and independence—helping them take charge of their future.
Why This Matters to Me
At Kaushalam, we’ve always believed in preserving India’s traditional art forms—not just for their aesthetic beauty, but for the stories and hands behind them.
This collaboration allows us to:
Celebrate India’s freedom through art
- Honour the artisans who keep our culture alive
- Support women’s empowerment, which I hold close to my heart
What better way to mark Independence Day than by celebrating freedom, creativity, and community—all in one piece of art?
An Invitation From Me to You
This collection is limited in time and quantity, but limitless in meaning.
By bringing one of these kettles into your home, you're supporting artisans, celebrating Indian tradition, and empowering women across the country.
Thank you, from the bottom of my heart, for being a part of this journey with us.
Warmly,
Mrinalika Jain Bhardwaj
Founder, Kaushalam
https://kaushalamcreations.com/desh-ka-garv/
